How New Brunswick’s Tariff Response Reinforces the Need for Export Readiness and Diversification

With approximately 92% of New Brunswick’s exports historically destined for the U.S., recent tariffs have exposed the risks of market concentration. In response, the Government of New Brunswick and Opportunities NB have launched financial and strategic support programs to help businesses manage disruption. But beyond short-term relief, this moment highlights a larger imperative: export readiness and diversification are no longer optional — they are essential to long-term resilience.