Export Ready - How It Works

Your All-In-One International Trade Readiness Tool.

ExportReady is a structured, data-driven Canadian export tool designed to help Canadian businesses and advisors evaluate international expansion readiness, identify risks, and prioritize actions before committing time and capital to new markets.

Export Ready Process Illustration

ExportReady export readiness assessment dashboard for Canadian SMEs

Detailed Diagnostic Assessment

ExportReady doesn’t just generate a score — it delivers a structured executive summary designed for decision-makers.

Export Readiness Assessment & Action Roadmap

“Know where you are at — what to do next and why.”

What You Walk Away With

A Clear Readiness Position

An objective assessment of your current export capability across critical business functions — not assumptions, but measurable insight.

Risk Visibility

Early identification of operational, financial, regulatory, and market-entry gaps that could delay or derail expansion.

A Prioritized Action Roadmap

Structured recommendations aligned to your score — helping you focus on what to strengthen first, rather than trying to fix everything at once.

Smarter Decision-Making

Clarity on whether to proceed, prepare further, or adjust your market strategy — protecting leadership time and capital investment.


Who ExportReady is for?

Whether you are exploring your first export market or refining an existing strategy, ExportReady provides clarity, structure, and next-step guidance. Export readiness is not a single decision—it is a sequence of informed choices for international expansion planning. This platform helps organizations make those choices with clarity, structure and confidence.

Small and Mid-Sized Businesses Considering International Expansion

Make informed export decisions before committing time or capital.

  • Gain a clear, structured view of your export readiness across strategy, operations, risk, and sustainability

  • Understand what to do first, what can wait, what may create risk if ignored and why

  • Access trusted Canadian trade resources aligned to your specific situation

  • Avoid costly missteps by focusing on foundational readiness before execution

Companies Already Exporting and Seeking to Scale Responsibly

Strengthen execution, manage risk, and scale with discipline.

  • Identify hidden gaps that may limit scalability or increase exposure

  • Prioritize actions that support sustainable growth across multiple markets

  • Align trade finance, compliance, and operational decisions to your strategy

  • Leverage advanced recommendations tailored to your stage and exposure

  • Track progress over time using reassessments and roadmap updates

Consultants Supporting Multiple Client Organizations

Deliver structured insight at scale without rebuilding tools for every client.

  • Manage multiple client assessments within a single professional workspace

  • Generate client-ready reports and roadmaps aligned to best practices

  • Add custom recommendations alongside system-generated insights

  • Maintain consistency while tailoring guidance to each client’s context

  • Reduce prep time while increasing the quality and credibility of deliverable


9 critical pillars of export readiness

ExportReady evaluates your organization across 9 critical pillars of export readiness, using a structured 45-question assessment (takes approximately 20–30 minutes).

Each pillar reflects a core capability required for sustainable international success.

ExportReady export readiness assessment dashboard for Canadian SMEs

The assessment is designed to be completed in one sitting and saved for future reference.

You benefit from:

  • Pillar-level readiness scores

  • Risk alerts where readiness is below threshold

  • Clear explanations of why gaps matter

  • Actionable recommendations prioritized by impact and effort

What you receive

Readiness Classification

  1. Not Yet Ready

  2. Early Readiness

  3. Developing Readiness

  4. Nearly Export Ready

  5. Export Ready

Actionable Recommendations

Each recommendation includes:

  • Why it matters

  • Estimated effort level

  • What progress it unlocks next

  • Links to helpful resources - aligned to your readiness stage

Roadmap Builder

Each recommendation informs your roadmap:

  • Accept or defer recommendations

  • Automatically generate a phased export readiness roadmap

  • Track actions by priority and effort

  • Update decisions and refresh the roadmap over time


What else?

Downloadable PDF

  • Formatted, professional, shareable PDF report with assessment date

  • Summarized scores, risks, recommendations and priority

  • Contextualized into why this matters at the readiness stage you are in.

  • Ideal for internal planning, strategic discussions or advisor conversations.

Curated Calendar of Events

  • View industry-specific events highlighted for your sector, aligned with EDC industry categories

  • Discover trade missions, webinars, funding briefings, and market insight sessions relevant to your readiness stage

  • Save time by avoiding the need to consult multiple government, industry, and partner websites

Market Research Tools

  • Assess country risk with confidence using integrated data informed by EDC country insights, helping you evaluate political, economic, and trade stability before committing resources.

  • Pinpoint high-potential regional markets aligned to your industry, so you focus on opportunity — not assumption.

  • Save valuable time with consolidated research tools that pull from multiple trusted global data sources into one structured interface.


One-Time Assessment ideal for businesses seeking a single, structured readiness snapshot as a first step.

Annual Subscription best for companies and advisors committed to manage readiness over time.

ExportReady Pricing

Q1 2026 promotion, 25% discount

Q1 2026 promotion, 25% discount


“Successful exporters don’t move faster - they move in the right order. ExportReady helps you focus on what matters, when it matters.”