With approximately 92% of New Brunswick’s exports historically destined for the U.S., recent tariffs have exposed the risks of market concentration. In response, the Government of New Brunswick and Opportunities NB have launched financial and strategic support programs to help businesses manage disruption. But beyond short-term relief, this moment highlights a larger imperative: export readiness and diversification are no longer optional — they are essential to long-term resilience.

Canada’s economic strength has long been tied to the United States. But when 70–90% of a province’s exports flow to a single market — as is the case for Ontario, Québec, Alberta, and New Brunswick — concentration risk becomes a strategic vulnerability. Trade agreements like Canada–United States–Mexico Agreement provide stability, but they do not eliminate exposure to tariffs, policy shifts, or economic cycles. Diversification is no longer about growth alone — it is about resilience.